Seduction of Chocolate, and Tools

27 09 2008

In the new book, High Altitude Leadership, that I wrote with Chris Warner, we discuss the danger of tool-seduction. Chris is one of the top climbers in the world and, as founder of Earth Treks, quite a successful businessman. He’s clear about what happens when climbers get too seduced by their tools. In their overconfidence they end up stranded at altitude. But as I read about what’s happening with Hershey, I wonder why it’s so hard to see the same effect in companies. The BBC said that “Swiss-based Nestle has escalated its assault on the US market by offering $11.5bn (£7.5bn) for chocolate giant Hershey Foods”. What happened? Read the rest of this entry »